These Terms of Use ("Terms") govern your use of the Bloom mobile application ("Bloom", "the App") provided by Blunt London Limited ("we", "us"). By downloading or using Bloom, you agree to these Terms.
Bloom provides guided breathing exercises and spoken affirmation sessions for general wellbeing. Bloom is a wellness tool — it is not a medical or therapy service. Content within Bloom is for informational purposes only and is not intended as medical advice, diagnosis, or treatment. Always consult with a qualified healthcare professional before starting any new wellness routine, especially if you have a medical condition.
If you are experiencing a mental health crisis, please contact emergency services or a qualified professional immediately.
Bloom offers an auto-renewing subscription called Bloom Premium available in two durations:
Bloom Premium unlocks all five breathing exercises, unlimited Affirmation Bloom sessions, and Capacity Builder training modules.
Payment will be charged to your Apple ID account at confirmation of purchase. Subscriptions automatically renew unless auto-renew is turned off at least 24 hours before the end of the current period. Your account will be charged for renewal within 24 hours prior to the end of the current period at the same price as the original subscription. You can manage and cancel your subscription by going to your Apple ID account settings after purchase.
No cancellation of the current subscription is allowed during the active subscription period. Any unused portion of a free trial period (if offered) will be forfeited when you purchase a subscription.
Your use of Bloom is also governed by our Privacy Policy, which is incorporated into these Terms by reference.
These Terms are an agreement between you and Blunt London Limited only — not with Apple. Apple is not responsible for Bloom or its content. Apple has no obligation to provide any maintenance or support services for Bloom.
The licence granted to you for Bloom is governed by Apple's standard Licensed Application End User License Agreement (Apple's Standard EULA), which is hereby incorporated by reference. In the event of any conflict between these Terms and the Apple Standard EULA, these Terms shall prevail to the extent of the conflict.
Bloom stores your preferences, exercise settings, and profile information locally on your device. You are responsible for any content you provide through the app and for backing up your device.
All content within Bloom — including but not limited to text, graphics, audio, the Bloom logo, and the user interface — is the property of Blunt London Limited and is protected by copyright and other intellectual property laws. You may not copy, modify, or redistribute any part of the app without our written permission.
Bloom is provided "as is" without warranties of any kind, either express or implied. We do not guarantee that the app will be uninterrupted, error-free, or free of harmful components.
To the maximum extent permitted by law, Blunt London Limited shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of your use of, or inability to use, Bloom.
We may update these Terms from time to time. The effective date at the top will reflect the most recent version. Material changes will be communicated within the app or by updating this page.
These Terms are governed by the laws of England and Wales. Any disputes will be resolved in the courts of England and Wales.
Questions about these Terms? Email hello@bluntlondon.com.